Life on the front porch

Faith, life, kids & bikes

Book review of Platform: Get Noticed in a Noisy World

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A recent revelation of mine is that I’ve become a brand – not just a person, a dad and husband, but I’ve become a commodity.    A number of months ago this reality continued to frighten me but I think I’m coming to grips with this new normal.  Starting this summer, I’m beginning to manage my own online image.

So along comes Michael Hyatt‘s book Platform: Get Noticed in a Noisy World (Thomas Nelson).  Platform is a collection of wisdom on how to get your message across when there are so many competing messages – it’s especially for writers but really for anyone who has a message that they believe is worth hearing.  Hyatt says that while content (your message) is king, your platform (how people find you) is queen.
Michael is one of the few bloggers I find it useful to follow regularly as he writes about a few of my key interests: leadership and productivity, and he shares some of my values: marriage, family, faith.  Michael is an author, the CEO of Tommy Nelson Publishing and he wants the people around him to be excellent.  He’s got over 133,000 followers on Twitter and 236,000+ subscribers to his blog.  I’d say he’s got the credentials to write this book.
Having just finished reading the book – I mostly listened by audio and am going back over the chapters using Kindle – I’m ready to improve my platform.  With summer affording me more flexibility in my hours (though they all seem to fill up) I’m making some changes – I’ll try to keep it to one improvement a week so that I get the rest of my work done (just in case Shaila is reading this).
For better or worse, here’s my list:
  1. Improving my About Robb page to better reflect what my blog is about.
  2. Write a bio page.
  3. Start twittering.  (O my, did I just do this?)
  4. Continue to write consistently.
  5. Build a cohesive look to all my web presence (note the nice b&w photos done by my friend Rod Braun of Eve Studios)
  6. Create a landing site for people coming to my blog from various social media sites
  7. Figure out how to use email subscriptions to my blog.
That should be enough.
I think the big message to me has been to sharpen my focus and my intention with my writing.  I do have certain goals in my life and writing, now is a good time to clarify this.  Building a good platform will only help if what I have to say is actually worth saying, so I think I’ll spend even more time on that.
How about you?  How are you using social media to get your message across?  Does it matter to you if what you have to say is heard?

Author: Robb Massey

I'm a husband, dad, pastor and a coach. I love following Jesus, riding my bike and having fun with my family. We live in wonderful Winnipeg, Manitoba in the prairie heartland of Canada

One thought on “Book review of Platform: Get Noticed in a Noisy World

  1. Let me know if you need help or want to talk about some of these things. Sounds fun

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